Your blog is an extension of who you are, what your business stands for, as well as your professional experience in physical therapy. Finding new and creative ways to keep up with the ever-changing world of online bloggers can feel overwhelming. Not to mention stressful as you try to keep your head above water maintaining the site!
However, there are ways you can keep your blog maintenance low! This doesn’t mean you don’t create content, or that you would neglect your blog. All in all, keeping your maintenance low means not having to struggle trying to figure out new content, updating websites, and wracking your brain trying to find exciting ways to reach new readers.
The key to keeping your blog less stressful, as well as keeping your upkeep minimal, is to follow three very important tips! Not only will they help reduce the overall time you spend on your blog, but they also allow you to make your blog more approachable, customer-friendly, and simple! Here are the top three tips on how to keep your blog maintenance low!
One of the most important aspects of managing a blog is planning. This can consume you if you don’t keep ahead of yourself, as well as organize your content! In order to keep your posts more focused, and keep your blog maintenance low, it’s imperative to stay on top of your schedule for your posting, as well as your website upkeep.
In order to keep yourself up to do date on your blog, it’s important to keep a tight schedule. This means planning out your posts ahead of time, scheduling out your email blasts, and event planning overall themes for your physical therapy blog.
Here are a few things you can do to stay on top of your schedules and ahead of your content:
Putting these scheduling tips to good use will lessen the amount of time you spend trying to come up with new ideas each week, or even trying to write your emails separate from your blog posts. Not to mention you will have a concise and reliable message throughout your platforms.
For example, if you’re writing on your blog about shoulder stretches, then you need to have your social media and emails reflect that as well. You shouldn’t have your emails talk about making client appointments priority, and your social media is filled with pictures of your newest employees! Because then your overall online presence is jumbled and messy. Keep all of your platforms as a reflection of the other by taking advantage of planning and scheduling.
This doesn’t mean you simply repost from one platform to the next! However, it does mean conveying the same message and the same points in your blog, email blasts, and social media posts. By scheduling your content for the month, you are able to keep your message simple, and coordinate all of your online outlets! Overall, making your maintenance lower for ALL of your internet sources.
One way to stay ahead of your content is to plan out the posts you will make each week, then allow yourself a week before you actually publish the post. All in all, this allows for you as a content creator to feel less stressed about making your posting deadlines. Not to mention it will give you time to read through your posts, edit them appropriately, as well as make changes to reflect current events!
Your posting should always be consistent. Whether that means posting every Monday at six, as well as sending out your reader emails immediately after. Or even keeping your posting to once a week, you should be consistent with the content, as well as when that content is posted.
One of the best ways you can stay ahead of your content, while still keeping your PT blog maintenance low is by having regular website upkeep. These are times where you go through pictures on your blog, update layouts, find new and useful tools for your publishing, as well as do some perfunctory design work.
Despite the fact that you may have a really loyal following for your physical therapy blog, you will still need to attract new visitors to your site. By having monthly, or even quarterly website maintenance days, you will be able to stay up to date on the style you want, as well as keeping your content and design in line with your overall PT blog message.
An essential aspect of keeping your blog maintenance low is staying on message. No matter what your overall theme, or message you want to convey is, keep to it! Not only will this lesson your burdens of having to come up with new, as well as unique ideas, but it can help you to drive home the primary points you want to make!
All things considered, some blogs try to do too much. They try to take on all the different aspects of physical therapy, or blogging, or marketing, or recipes, and it’s exhausting! By having content that is concise, as well as on message, you are giving your readers a more professional and focused point of view.
That’s not to say you should never expand on your experiences, as well as your message within your PT blog. However, until you have an established audience, the clearer your message is, the better off you will be. Not only that, but you’ll also keep your blog work to a minimum!
If you keep your message clear and to the point, you won’t have to spend hours upon hour researching topics, finding new information, or studying different approaches. You can keep your knowledge to what you know, what you are passionate about, and your blog maintenance will stay lower!
Overall, if people are confused by your overall content, they won’t come back to your PT blog. Find a message, and stick to it.
Picture your blog, your personal communications with your readers, and your social media as different vantage points to the same event. If you choose a topic, find ways to multi-task using that one source as your inspiration. This is something that is done by social media professionals on a regular basis, and it is INCREDIBLY successful!
For instance, if you are wanting to write a blog post about keeping appointments, then your subscription emails and your social media platforms should also reflect this topic. Not only that, but you can go even further! Your next post could talk about how to properly schedule your appointments ahead of time, or the best ways to cancel your physical therapy appointments, etc. Like the branches of a large tree, a thousand content ideas can stem from one concept. You simply have to stay focused, and be able to multi-task with your content!
Here are some steps you could take to help yourself find more content from a single idea:
You can find so many different ideas from one simple content idea!
All in all, if you can use your scheduled monthly blog planning time to “multi-task” your content, you’re going to bring your blog maintenance lower and lower! Not only will you not have to research as much about your various topics, but you can backlink to your previous week’s content as well! Find the different vantage points for your PT blog, and you’ll find yourself worrying less about your blog’s upkeep. And focusing more on the quality of your content!
Finding ways to attract readers doesn’t have to be difficult. Instead of having blog maintenance and upkeep being your primary concern, it’s time to focus on the quality and overall message of your physical therapy blog. By scheduling out your posts, emails, as well as your social media posts and pictures, you will not only have time to make incredible, accurate content, but you’ll also take the stress out of your weekly posts!
Not only will scheduling help you find your blog maintenance low, but making the most out of your content, and keeping your message simple and clear will make a huge difference. Find ways to expand upon your blog posts, as well as keep your readers engaged through your easy to follow message! Once you’ve put these three tips into practice, you’ll find that the quality of your blog content will improve. Not to mention you can keep your blog maintenance low to focus more on the world beyond your PT blog!
Do you need some help with your physical therapy website and marketing? Download our Free Evergreen Marketing Blueprint for Physical Therapists and start creating long-term assets that generate new patient bookings for years to come.