Having a defined Facebook marketing strategy may seem easy, but you really need to know what you are doing with your physical therapy Facebook business page. Let's take a brief look at some of the best practice do’s and don’ts for your Facebook marketing strategy.
One of the most important things that you need to do in regard to your Facebook business page is to interact with the people who like your page – after all, it is called social media for a reason! The best Facebook pages are the ones that take the time to interact with their audience.
One of the worst things that you can do with your Facebook page is to be absent from it. As mentioned above, you need to interact with your audience. There are pages out there who only update their pages every couple of months and this does absolutely nothing for them. Thanks to how Facebook reach works, if you are not interacting with fans regularly eventually no-one is going to see your page. In addition to this, if you are not monitoring your apge you could have some negative stuff being left unchecked!
Your Facebook page should have plenty of useful and interesting content for people to enjoy. Try to include a variety of different types of Facebook posts and make sure that you are covering a range of topics relating to physical therapy. This might include news from the industry about new treatment techniques, demonstrations of exercises and other interesting content.
People do not like Facebook pages in order to be bombarded with advertising so it is very important that your clinic's Facebook page does not become too promotional in nature. Sure, you will want to use it to advertise your service and promote your clinic, but you cannot over do it! You have to offer your audience some value through the content that you post and share. As a general rule of thumb, for every 2 promotional posts you should have at least 5 non-promotional added value posts on your page. It's all about striking the right balance.
Visual content is an excellent way to boost engagement on your Facebook page. Posts containing photos account for 87% of the posts on Facebook with the most interactions. Always try to include some type of visual content in your posts. This includes video, photographs and infographics.
It is bound to happen at some time, so it is best to be prepared for it. Sooner or later, a patient is going to be unhappy and one of the easiest ways for them to vent is to comment on your Facebook wall with negative feedback. The important thing here is not to enter into an argument publicly on your page! A lot of the time a complainer just wants to be heard, so if someone is negative on your page, politely ask for them to provide you with a contact method and offer to get in touch. That way you can move the issue out of the spotlight and deal with it appropriately. Arguing with them only makes you look unprofessional!
Recently, Facebook introduced a call to action button for business pages. It is important that you make good use of this. You can choose from a variety of CTA options including 'Sign Up', 'Contact Us' and 'Book Now' all of which can be very useful for a PT clinic.
Facebook can be an excellent way to reach potential patients and keep in contact with existing ones, but it needs to be approached properly. If you need some guidance in using Facebook as a marketing tool for your physiotherapy practice, then we can help. Contact PatientSites.com today for more information.
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