If you are keeping abreast of the latest in social media and internet marketing then you may already have heard about Google My Business. Google have essentially pulled together all of the services that you as a physiotherapy practice owner might use to promote your business online into one user friendly dashboard. This makes it easier than ever before to manage all aspects of your online presence and gives you a number of advantages when it comes to internet marketing for your clinic.
The key services that Google My Business covers are : Google Places, Google Maps, Google Analytics & Insights and Google+. The best thing of all is that Google My Business is actually completely free of charge, so it won't cost you a penny to make use of this powerful resource when promoting your practice.
There are a number of advantages that can be associated with claiming your Google My Business page, especially for physiotherapy clinics. Let's take a look at some of those key benefits.
It is going to be easier than ever before for your clinic to be found on Google. We all know that in order to pull in patients, we need to be visible in Google's search results. We do this by implementing an excellent SEO strategy to make sure that our clinic ranks highly enough that it will be seen. With Google My Business, you are going to increase the chances of your physiotherapy clinic showing up not only on the search results, but also on Maps and on Google+. Just be aware that you do need to complete your profile fully including exact details of your location, your contact details and your opening hours. It is also recommended that you upload a minimum of 10 photographs of your practice in order to fully optimize your page. The more information you can provide, the better your chances of getting those all important rankings.
One of the huge aspects of marketing your practice on the internet is analysing the performance of your efforts and yet so many practice owners are overlooking this! There is little point in ploughing your time, money and effort into something if it is not having any impact on your business. That is where the Insights and Analytics aspect of Google My Business comes into play. The new more user friendly tools give you a wealth of valuable information at your fingertips including how many people have looked at your practice on Google maps and which of your Google+ posts are performing the best. This information helps you to see which areas of your marketing strategy are having a positive impact and which are dead wood that needs to be removed.
Google reviews is one of the top online review platforms and you will be able to manage reviews that are left for your practice via your Google My Business dashboard. It is always a good idea to respond to your reviews whether they are good or bad. When you get a great review then you should take the time to thank your patient and tell them how much you look forward to their next visit as this encourages them to be repeat customers. Bad reviews can be difficult to deal with, but in many cases the person complaining just wants to be heard. You should respond to negative reviews so that people can see that you are taking action and also to placate the disgruntled patient.
These are just a small selection of the ways that your physical therapy practice can benefit from using Google My Business as a part of your online marketing strategy. If you are feeling overwhelmed at the prospect of having to complete your business profile and still maintain your social media activity on Google+, then why not get in touch today and ask about our Social Media Plus feature which helps you to publish interesting and relevant content to Google+ and other social media sites with ease.