Web & Marketing Blog for Physical Therapists

Content marketing for your PT website is not easy and it can be difficult to create a lot of content that is relevant and sharable. You might be inclined to create just one piece of content per event however, you can make much more of it than that. Depending on what type of event you are presenting will make a difference to what you will be able to share afterwards. But there are definitely different avenues you can follow to make the most out of your event. However, if you follow these five s...

You may have a well-established website and clinic, but you need to work at it to keep your clients engaged. You may get off to a good start, however there are things you need to do to make sure your clients come back again and again for your content. It can be hard work to keep this going but if you do it right you will encourage returning visitors. But where do you start when devising a plan to keep your customers engaged with your content? What is content engagement?. Simply, content enga...

You should never under estimate the power of word of mouth marketing. It is so important to be recommended both on and offline and it makes you much more credible as a Physical Therapy clinic. Most customers, more than half, will research online reviews and information before they decide to book with a therapist. So, the information out there must show you in the absolute best possible light. According to Neilson 92 trust the opinions of those reviews and comments posted online by consumers. ...

  The situation is great, you have all the social media and online marketing strategies in place, but have you considered your real-world ranking factors? You need to look at the whole picture when contemplating your physical therapy marketing and ranking structures. How patients judge and share their thoughts and feelings about your brand can largely impact on your credibility. There is more to your business than just online presence and real-world ranking factors are something to conside...

Video marketing is on the rise and a popular way to get your business noticed on social platforms including Facebook. All social media platforms are encouraging the use of stories and quick videos that give a sense of the user and inspire viewers to learn more. With the increase in video speeds and WIFI availability it has never been easier to watch videos and clips on the go. Facebook video can be a great marketing tool for your business. It can get your physical therapy brand noticed and of...