Web & Marketing Blog for Physical Therapists

The Future of Telehealth in Physical Therapy. Years ago being able to video chat with your therapist wasn’t just impossible. It was unthinkable, but thanks to the fast pace with which the technology is developing this seems pretty insignificant to the changes we’re waiting to see. This was on its way before the pandemic, but what pandemic did was pushing everything into happening way faster. We went from reading menus on paper to scanning QR codes. We went from gathering in large...

Physical Therapy Marketing: Building Brand Confidence in 2021. In 2021, you need to make a few moves if you want to stay relevant to the market and your patients. Keeping the stream of clients incessant regardless of the social circumstances might be hard but not if you succeed at building brand confidence. Your private practice cannot breathe without the implementation of reliable marketing tactics. We’re not talking here about any fishy ways to get your random people to sign up to yo...

10 Creative Ways to Reactivate Past Patients. Where do you buy your loaf of bread for dinner? At the same bakery, I guess? You are a daily client of that bakery because you have your own reasons. Clients like you are important for that business.  Returning clients are crucial for your PT business the same way as for the baker. Always be open-minded and see the potential they have for your business in the big picture. Each of them has the potential to bring more customers, provide excell...

Organization and Management for the Busy PT Private Practice Owner. Oh no! There is just so much to do and so little time to do it... . Owning a PT clinic might have caused you to reach the breaking point at least once. There are just so many things to manage and keep up with. And the bad news is, that the skills that a PT private practice owner needs to have to make it out alive aren’t usually drawn special attention to. For this reason, many PT owners out there constantly feel l...

. Tips on Creating a Trusted Brand for Your PT Practice. One of my relatives used to work in an electronics shop. He used to sell different devices, from TVs to earphones. He told me an interesting story I would like you to hear because it has a significant message inside. At the time when TV Boxes came out everyone was excited to buy one. The thing was that when people went to the store, they never said “I want a TV Box”. They said “I want a Roku Box“. Every time he s...