Web & Marketing Blog for Physical Therapists

The Key Features of a Great Physical Therapy Website. Designing a visually-attractive and lead-generating website is no easy task. There are a number of different features that any physical therapy clinic’s website should have in order to produce the greatest results. Long gone are the days where a simple welcome page with contact information was enough to drive clients to your clinic. To stay relevant with both search engines and users in today’s marketplace, you need to provide a ...

Marketing Your Physical Therapy Clinic Online Without Blowing Your Budget. In most cities, operating a physical therapy clinic can be a very competitive venture. Not only do you face numerous other local clinics vying for the same patients, but most offices have very small marketing budgets – especially the clinics that are just starting out. This means that to generate results, your clinic needs powerful marketing strategies that are not only effective, but also don’t cost a fortun...

Expanding Your Physical Therapy Facebook reach with Promoted Posts. In most physical therapy clinics, online marketing isn’t the highest priority on the list of daily duties. Between working with clients and handling the managerial side of things, most physical therapists and clinic managers simply don’t have the time to focus on social outreach. Luckily, Facebook has made it much easier and more affordable to reach potential clients through Promoted Posts. What are Facebook Promot...

The Huge Impact of Reviews on Google Rankings and Client Decisions. Long before the Internet even existed, physical therapy clinics gained new customers through positive word-of-mouth marketing. In today’s digital world, that same principle is still in effect but in a slightly different form. Instead of sharing their experiences with different businesses around the water cooler, today’s consumers turn to high-traffic online platforms in order to leave their feedback. If your physic...