Web & Marketing Blog for Physical Therapists

No one knew whether Mark would get back to his normal life anytime soon. He was a passionate basketball player. Now, he was resting on a wheelchair, unable to move, unable to imagine the future. Amy Garrigues, School of Health Sciences executive director, a PT and DPT, met for the first time her patient, Mark, with fractures in the pelvis, lower back, left femur, and the lower halves of his left and right legs, after a bus hit him. It was unthinkable for him to walk normally in his own steps. ...

Statistics rank the United States to be among the unhealthiest countries in the world. Even though there’s progress seen on the horizon by initiatives taken from companies, such as Google and Zappier implementing methods to improve wellness in the workplace. We see a lowering of tobacco use and a decrease in obesity. APTA encourages partnerships between PT clinic owners and employers, rather than physical therapists reaching out to clients directly. Employers have more control in the spre...

Competition is one of the main challenges businesses face nowadays, especially if they are placed in an urban area. The number of physical therapy clinics has continued to grow in the last years, making the competition stronger. So, what you want to do is make the prospective clients believe that your clinic offers services they can not find in another location. How do you create a competitive advantage for your clinic?  1. Be exceptional. Everyone says the best words about their clinic. ...

Referral Revolution: Fresh Strategies for Appealing to Physicians. Spring is here. It’s time for your business to thrive together with the booming flowers. As a physical therapy clinic owner, you must help patients prepare for this challenging season the best way to avoid injuries. You must be their go-to therapist, and for this, you have to ensure they’re aware of the importance of your services. But how do you get more patients? Physician referrals are one way. Receiving referr...

10 Steps to Market Your Physical Therapy Practice on Instagram. Social media is a good way to advertise your business, as most people are active online. The first thing most people do as soon as the alarm goes off is to check their social media accounts.  As Facebook seems to be a little bit old-fashioned now, Instagram is rocking it with over 800 million monthly users(and we’ve expected this to happen). What’s more important, 25% of these users show interest in busines...