Web & Marketing Blog for Physical Therapists

Google+ VS Facebook: Which Reviews Are Most Important?. Which social media giant is more important for you to have reviews on: Google+ or Facebook? First, let's check out the raw numbers. Google+ is not as big as Facebook overall. Facebook has almost 1.3 billion active monthly users as of 2014, while Google+ has around 540 million. Seventy-two percent of adults online stop in at Facebook at least once every month. For Google+, 22 percent of online adults visit once per month. Google jumped ...

How Often Should I Post About Physical Therapy On Facebook?. Now that your Facebook clinic page is up and running, how many times a day should you post? Some experts have been advising to post anywhere from 2 to 5 times every day. Other social media gurus say once a week is enough. You want to share good information with your fans. At the same time, you don't want to be one of those annoying people that clutter everyone's newsfeed with a new post every five minutes. So what's the answer? ...

How Negative Social Media Reviews Can Impact Your Clients. Social media is a powerful tool and can be a fantastic way to promote your physical therapy clinic. However, like most tools there are downsides. In this article we will show how negative social media comments and reviews can escalate if not handled quickly and appropriately and how this can impact your physical therapy clients. Source: FreeDigitalPhotos.net The Good, the Bad and the Ugly. While we all know the benefits that nice...

How Can Your Physical Therapy Clinic Make The Most Of Facebook Graph Search?. Introduced March 2013, Facebook Graph Search is a great way to improve local connections with businesses. In this article we will discuss how you can get the most out of this particular tool in order to reach more potential clients in your local area. More Specific Search. Simply put, Facebook Graph Search allows you as a physical therapy clinic to unlock a treasure trove of actionable data and insights ...

Improving Patient Open Rates On Your Newsletters. Despite the appeal of new media like social networks and social bookmarking sites, email remains a core promotional channel for physical therapy clinics. Still, email is a challenge. It may get deleted, ignored or not even delivered successfully. Here are several ways you can improve open rates for your clinic's email newsletter. First, get a baseline idea of what your current open rate is--most popular email service providers have delivery and...