Web & Marketing Blog for Physical Therapists

A Beginner’s Guide to Getting Started with SEO for Physical Therapy Practices. Just like any other type of business, physical therapy practices can benefit from putting a SEO campaign into place. However, creating an effective SEO campaign can be a fairly overwhelming prospect for those who are not entirely clear on how to go about it – especially given the fact that SEO is constantly evolving! There are a number of things that you can do, even as a beginner, in order to kick start ...

Are you Making These Common Mistakes With Your Physical Therapy Website?. While it’s true that every business out there, regardless of its size, needs a professionally executed website these days, not all businesses are created equal. The same should apply for the website representing the business. Yet, unfortunately, many healthcare business owners get carried away with the newest trends in online marketing, failing to see that some website strategies simply don’t have the same i...

How To Grow Your Physical Therapy Email List. So, you have set-up your physical therapy clinic’s website and have graphic designers and writers on staff to craft a branded, visually appealing newsletter that is valuable content-wise to any patient who would open it. You have probably also heard that email marketing is among the most effective ways to get your message out to your audience and attract potential patients. However, your team’s efforts seem to be yielding feeble result...

Hurry Up and Wait: How Long Does It Takes To Improve Search Rankings?. Why does it take so long to improve search engine rankings for your clinic? It seems to take forever to move your website or web pages higher in the search engine results pages (SERPS). SEO can be frustrating in this way. Here's the good news – SEO is slow, but it is a powerful and effective strategy. For example, this graphic shows the week-by-week ranking of a brand new physical therapy website: You can see cle...

How Can Your Physical Therapy Clinic Benefit From Blogging?. Your new or updated clinic website is finally done and you are excited! You are ready to get lots of traffic and great new clients. But the response so far has been disappointing. What gives? There is a big difference between a boring static website and a dynamic site that engages clients, pulls in new leads and helps build sales revenue. One of the key features of successful physiotherapy clinic websites is a professional blog. P...