Web & Marketing Blog for Physical Therapists

Physical Therapy Video Marketing: A Picture Says a Thousand Words, a Video – a Million. It is no secret that when it comes to holding the attention of an audience having some visual content is very important. That is why most people know to include images in their blog posts and social media content. However, if you really want to take it to the next level then you need to think about using videos instead. Video marketing is something that is often overlooked by physical therapy clinics, ...

What Your Physical Therapy Patients Want to Read on Your Blog. If there is one mistake that lots of physical therapists make when it comes to blogging, it is that they are not publishing content that their patients are actually interested in reading. Your blog needs to be engaging to your patients so you are going to need to cover topics that matter to them. You need to keep in mind that you are not writing for your fellow physiotherapists, but for the people who will ultimately use your servic...

How Local SEO can Benefit your Physiotherapy Clinic. If you are looking to grow the patient list for your physical therapy clinic then standard SEO is just not going to cut it. You are also going to need to look at what you can do for your local SEO in order to engage with local people. Let's look at the benefits of local SEO and how you can start taking advantage of them. What is Local SEO?. It is now fairly common knowledge that SEO, or Search Engine Optimization, is the act of working with...

The Dos and Don’ts of Using Yelp for your Physiotherapy Practice. Yelp is becoming an increasingly popular way for people to seek out local businesses such as physical therapy clinics. This means that it is becoming an aspect of online marketing. However, there are some important factors that should be taken into consideration when making use of this particular resource. Let's check out some of those dos and don'ts for working with Yelp and similar review sites. Don't Just Ignore Your Cr...

There are a number of online marketing strategies which have become very popular over the years, largely because of the great results that they can achieve. However, some of these strategies may not actually be the best option for marketing a physical therapy practice. Let's take a look at some of the online marketing techniques that you should avoid when devising a marketing strategy for your physiotherapy clinic. You Don't Need A Huge Advertising Budget. When it comes to marketing you...