Web & Marketing Blog for Physical Therapists

A Physiotherapist's Guide to Using Visual Content on Social Media. Anyone that spends even a fraction of their day on social media will see that many people use visuals to engage with their followers. People share photos or videos that are funny, educational, or cute. As a physiotherapist, or a staff member in a physical therapist’s office, you may wonder how you can use visual content on social media effectively to promote your practice when you do not sell material items. Although it...

Has your Physiotherapy Practice Gone Mobile Yet?. Mobile browsing is very much accepted as the future of the internet; however, like most of the healthcare industry many physiotherapy practices are lagging behind when it comes to optimizing their online presence for mobile browsers. If your practice is one of those who have neglected the mobile side of your website then you could be missing out on many potential patients. Let's take a closer look at why a mobile strategy should be one of your...

The 5 Types of Posts Your Clinic's Facebook Page Should Have. Statistics show that social media users are more likely to trust a post that is shared by a health professional. This suggests that as a physical therapist you should certainly be looking at using social media to market your clinic. One of the best places to start is by creating a Facebook page for your practice. In order to increase traffic and engagement while raising your overall social media presence your physiotherapy clinic s...

Do your Physiotherapy Patients Feel Like Part of your Community?. Creating an online community around your brand is essential in today’s age of content noise. It is important that you are aware of some of the different strategies for effectively interacting with your audience with a view to turning your patients and potential patients into part of a well-engaged community. Keep Your Content Relevant. One of the first rules of content is that it has to be relevant and useful. This is e...

The 5 Types of Emails a Physical Therapy Clinic Should Send to its Patients. Email marketing can be a great way to keep in touch with your patients, but it can be difficult to keep on coming up with great content for your email newsletters. Let's tale a look at some of the content that your practice could be emailing out in order to increase open rates and bring more traffic to your clinic's website. Choose a Feature Article – Every month, your newsletter should have a feature arti...