Web & Marketing Blog for Physical Therapists

The Metrics That You Need to be Tracking For Your PT Clinic. There is an old saying that says 'you can't manage what you don't measure'. This holds true for PT clinics everywhere – there are certain pieces of data that should be monitored in order to determine how well the practice is performing. Let's take a brief look at some of the most important metrics that every PT clinic should be tracking. Tracking Referrals. One of the biggest sources of business for any physical therapist is...

Could Infographics Boost Your PT Clinic's Engagement on Social Media?. It is no secret that visual content is a great way to boost engagement with patients, especially via social media. Infographics can be a particularly useful way to present data in a visual format and they are certainly one type of content that physical therapy clinics can take advantage of in order to enjoy better engagement with their patients. What Are Infographics & Why Do They Boost Engagement?. In case you are u...

Google Cracking Down On Sites Without Mobile Optimization – How Does This Affect your Physiotherapy Website. It is no secret that mobile browsing is fast becoming the norm and clinics have been urged to look into mobile optimization for some time now. However, with Google introducing the 'mobile friendly' tag and penalizing sites who do not address mobile compatibility this is now more important than ever. Let's take a closer look at the mobile friendly Google tag and what is needed to ...

5 Critical Online Marketing Steps For Physiotherapists. When you are new to marketing online, the constant evolution of the internet can seem fairly daunting. As a physiotherapist, what you really want is to spend your time treating patients, not battling with an online marketing strategy. However, without the latter, the former is never going to happen. With that in mind we have outlined the 5 most critical steps that you should take in order to get your marketing ball rolling. Make Sur...

How Much Time Should A Physiotherapist Be Spending On Social Media?. Social media is something that is now acceptable for everyone, not just teenagers. Everyone from celebrities, to the average person, to medical professionals, and businesses are turning to social media for numerous reasons. Social media is not only acceptable but it is also important for all businesses and individuals, including physical therapist practices. The problem with social media, however, is that it can be incredib...