Web & Marketing Blog for Physical Therapists

Have You Created a Call to Action For Your Clinic's Facebook Page Yet?. One of the latest features that Facebook have rolled out to business users is a call to action button. Since calls to action have always been a very important part of marketing, this is an exciting development. Let's take a look at how to create yours and how you can benefit from using this feature. The new call-to-action button, which sits on the cover image, is designed to help businesses to achieve their primary goal ...

Being Authentic Creates Results in Physiotherapy Social Media Marketing. Social Media has given unprecedented access to service providers. In the physical therapy world, patients are not interested in being treated like a dollar sign. Instead, they are looking for authentic communication from their physiotherapist. This means that as a PT, it is important to find your own authentic voice to use on social media. This is not something we can measure or track, it is something that develops over ...

Soliciting Physiotherapy Patient Reviews Without Getting Into Hot Water. Patient reviews can be an excellent tool for marketing in the physical therapy industry; however, most review sites have very strict rules regarding how you can obtain reviews. You cannot offer your patients a reward in exchange for a favourable view otherwise it could be removed from the review site and your practice could even be banned. Similarly, you cannot pay some...

What is The Biggest Asset Your Physical Therapy Practice Has In Terms of Marketing?. There are so many different techniques that can be used to market a physical therapy practice, but it makes sense to focus on your best assets. If you are to make good use of such assets then you need to know what they are and how to use them. Discovering your biggest asset is actually very easy because for nearly every physical therapy clinic in existence, their bigg...

Is Pinterest A Viable Marketing Option For Physical Therapists?. Pinterest is one of the fastest growing social networks there is with approximately 2.5 billion page views every month and plenty of businesses have found it to be a rich source of traffic, but does that mean that it is a good fit for physical therapists? Let's take a closer look at some of the ways that Pinterest can be used in marketing Physical Therapy clinics. One of the big differences between Pinterest and some of the oth...