Web & Marketing Blog for Physical Therapists

A Beginner's Guide to Promoting Your Physiotherapy Articles. Content marketing can be a great way to interact with physiotherapy patients via the practice's website and social media accounts, but only if those physiotherapy articles are promoted properly. Here we will share some useful tips for beginner's who are just getting started with content marketing. Having some really great physiotherapy articles to share on your clinic's website is all very well, but unless you know how to promote t...

Using Social Media to Reactivate Past Physiotherapy Patients. Every physical therapist knows that repeat patients are very important to the success of their practice. Repeat patients not only ensure a steady flow of business, but they are often the best source of word of mouth referrals and testimonials. That is why it is so important to keep them coming back. If your clinic has some patients who no longer come in for treatment then you need to consider how to reactivate them. One of the best...

What is Reputation Management & Why Does Your PT Clinic Need It?. Reputation management is something that is incredibly important to any business, especially those in the service industry like physical therapists. Thanks to the growing popularity of social media it is easy for your patients to say anything they like about your services in a very public forum. This can be a fantastic way to spread the word when you are doing great, but if the comments are less than complimentary then it ca...

5 Marketing Mistakes Any Physiotherapist Should Avoid on LinkedIn. LinkedIn can be a very valuable platform to include in your social media marketing strategy, but only if you know how to use it appropriately. Every day, we see physical therapists on LinkedIn making the same mistakes over and over again. However, this shouldn't put you off, because once you know what these common mistakes are, it is fairly easy to avoid them. Let's take a look at 5 of the most common marketing mistakes made o...

Raising Your Physical Therapy Clinic's Content Marketing Game. There are multiple tools to use when it comes to your clinic’s content marketing. Of all those tools, the most effective is the one that raises awareness for our PT clinic’s name. Since the algorithms for Google and other browsers are revised on a continual basis, it is important for your PT clinic to constantly change up your marketing content to ensure you are getting the most out of it to help drive potential patien...