Web & Marketing Blog for Physical Therapists

Is Your Physical Therapy Practice Taking Legal Risk On Social Media?. Something that many physical therapists have probably never given a second thought to is the potential legal risks that they could be exposing themselves to every day when using social media. It is so easy to inadvertently get into hot water with social media by sharing the wrong thing or posting something that breaches the terms of use of whatever platform you are using. With that in mind, let's take a look at the common l...

How New FTC Rules For Social Media Transparency Will Affect PT Clinics. The FTC have recently introduced new guidelines designed to help ensure transparency on social media when it comes to reviews and other content. Let's take a closer look at what sort of impact this could have on PT clinics using social media. What Are The New Guidelines?. The changes that you need to be aware of are updates to the Federal Trade Commission's (FTC) Endorsement Guidelines. Essentially, these make clear how...

Tips For Upping Your Networking Game as a Physiotherapist. Networking with other healthcare professionals can be a great way for a physiotherapist to boost patient referrals. Let's take a look at how physiotherapists can improve their networking online using platforms such as LinkedIn and other social media sites. Using Social Media As a Follow Up Tool. There is a good chance that you will encounter people in person when you attend events, functions, seminars, training courses and other 're...

How To Deal With Negative Reviews For Your Physical Therapy Clinic. It can be very easy for a physical therapy to get a negative reputation thanks to the ease of sharing bad experiences via the internet and especially via social media. In this article we will be sharing tips on how to repair a physical therapy clinic's reputation following negative reviews. Cultivating A Good Reputation. Never wait until there is a problem before working on building up your reputation. It is a lot more diff...

Should Physiotherapists Make Use of Emojis on Social Media. Emojis are fast becoming an important part of social conversation across all social media platforms. Facebook has been using them for sometime and now Twitter and Instagram are getting in on the action. It was once thought that from a business point of view using them was unprofessional, but these days it has become more acceptable to use emojis to engage with clients. Let's take a look at how physiotherapists could use emo...