Web & Marketing Blog for Physical Therapists

Using a Photographer For a PT Clinic's Promo Shots. Creating the perfect website involves far more than just putting a bunch of block text on the page. You want something that is going to attract the attention of the viewer. You want something that is appealing to look at and causes the person to want to look further into the contents of your website. Everyone has heard the phrase, “A picture is worth a thousand words,” well, nowhere is that phrase more true than on the internet. ...

Content Checklist For a Physical Therapy Website. When putting information on a physical therapy clinic website, it can be difficult to decide what should and should not be included. That is why we are sharing our checklist of all the must have content that should be included on every physical therapy clinic's website. Details of Your Services. On of the most important categories of content you should be including on your clinic's website is plenty of detailed information about the services...

A Seasonal Twist to Social Media For Physiotherapists . As a physiotherapist, one of the key patient demographics seen by your clinic will be those with sports related injuries. Many physiotherapists even specialize in sports injury rehabilitation. Most sports are seasonal, so it can be a good idea to keep track of which sports are 'in season' so that you can tailor your social media posts and blog articles to the appropriate sports enthusiasts all year round. In order to do this you wil...

Why SEM is Important For Your Physical Therapy Practice. It is estimated that around 90% of internet users use search engines to find information about a service that they need, so it is only logical to use Search Engine Marketing (SEM) to promote your physical therapy practice. Let's take a look at some of the key reasons why SEM is so important to the success of your practice. What is Search Engine Marketing?. First things first! What is Search Engine Marketing (or SEM for short)? In the ...

Is Instagram a Useful Platform For Physical Therapists?. It is well documented that visual content is very well received by web browsers which is why photo based social networks like Instagram are so popular, but is this a useful platform for physical therapists promoting their services? Let's take a closer look at how Physical Therapists can use Instagram. Take Advantage of Hashtags. Hashtags first became a big thing on Twitter, but they have since spread to other social networks including...