Web & Marketing Blog for Physical Therapists

How important is Keyword Research for Your PT Clinic?. Any physical therapist that takes on an active role in their online marketing strategy has heard about SEO (Search Engine Optimization) and keywords. Unlike traditional advertising, such as in newspapers, magazines, and even ads in phone books, paying attention to the keywords used is essential for quality online marketing. If you want to know how to best optimize your website you and your marketing team need to do a keyword search to det...

Targeting The Right PT Patients With Video Content. Video content is fast becoming one of the most powerful aspects of marketing a PT clinic, but it is important that you make sure that you are targeting the right sort of patients with your video content. Let's take a look at how you can make sure that your video content is appealing to the right demographic. Why Video Marketing is Important. Video marketing is one of the best ways to make your physical therapy clinic stand out from your co...

Getting Started With Local Physical Therapy Blogging. Having a website for your physical therapy clinic is a good step in the right direction if you want to have your name out there for the public to find. Unfortunately, just having a website is not always enough to get the traffic you need to your website. As you know, traffic to your website translates into potential clients. If you want to have a truly successful website, one of the best ways to achieve that is to have a physical therapy b...

The Key to Branding Your Physiotherapy Clinic. It is easy to think that branding does not apply to physiotherapy, but the truth is that every product or service out there needs to have strong branding to stand out. Let's take a look at some of the key steps in creating a strong brand for any physiotherapy clinic. What is Branding in PT Terms?. When you think about a brand, it is likely that your initial thought turn to marketing machines like Coca-Cola, Apple and Nike. It can be difficult t...

Could You Be Recycling Your Old PT Newsletters To Hook New Patients?. Coming up with new content for a PT clinic's website and newsletters every month can be difficult. However, there is no reason why older content from newsletters past cannot be recycled and used to attract new patients. There are lots of ways to repurpose some of those older pieces of content from your newsletter archive, so let's take a look at a few of them. Edit Articles For a New Audience. While long standing patients...