Web & Marketing Blog for Physical Therapists

Why Patient Engagement Matters. Communication is an important part of any relationship, be it family, friends, or even physical therapist and patient. Some physical therapist may think that the interaction that takes place in the office is the only relevant form of patient engagement that matters. The reality is, as helpful and necessary as that engagement is at helping your patients get back to a normal life following an injury, there needs to be additional engagement. Why Does It Matter?. ...

10 Common Ways PT Practice Owners Waste Money On Marketing. Everyone makes mistakes, but when it comes to your marketing budget it can mean you are wasting money on marketing techniques that will never result in a substantial increase in new patients for your physiotherapy practice. With that in mind, let's take a look at the 10 most common ways PT practice owners waste money on marketing and think about some better value alternatives. Newspaper & Magazine Advertising. One of he biggest...

How Adding Live Chat Support Can Help Secure New PT Patients. A growing number of sites across all industries are making use of live chat to offer real time customer support. Let's take a look at some of the ways that having 'Live Chat' support on your PT clinic's website can help to engage with new patients. What is Live Chat Support?. Live Chat Support is a web application that can be added to your physiotherapy clinic's websites to allow visitors to chat with a member of staff in real ti...

Why Educational Content is Important For PT Websites. When it comes to selecting the best content for a PT clinic's website, educational content must be on the list. Let's take a closer look at why this particular type of content is so important for engaging with patients. Understanding Why You Have a Blog. One of the biggest mistakes that physiotherapists make with their blog is treating it like a personal diary. This is not why you are using a blog for your clinic. It is fine to blog abou...

How to Get More Twitter Followers for Your Physical Therapy Clinic. You might not think that Twitter is the best marketing tool for your physical therapist clinic. The reality is with 316 million people using Twitter every month; you have an incredibly good chance of reaching out to the people that are in need of your services. In order to reach those people, however, you need to be on Twitter and gain as many followers as possible. The following are a few tips you can utilize to establish yo...