Web & Marketing Blog for Physical Therapists

Home exercise programs are a great way to increase patient engagement. They can be shared on your clinic website, on You tube or even via your social media channels. It might seem like giving away your knowledge and expertise for free, but you can reap many benefits from doing so. Let's discuss the benefits of sharing this type of content with your audience. What Is A 'Home Exercise Program'?. First of all, let's start off by defining what we mean when we say 'home exercise program'. We are ...

All physical therapists are held to the Health Insurance Portability and Accountability Act (HIPAA) as are all healthcare providers. In the event of a data breach it is important to have a plan of action, even if you never need it! Let's discuss how to prepare for a HIPAA breach. What is HIPAA & Why is Compliance important?. You should already be familiar with HIPAA, but just in case let's start with a brief refresher! HIPAA stands for the Health Insurance Portability and Accountability ...

Do You Need to Develop Brand Guidelines For your Physiotherapy Clinic?. Every business needs clear and consistent branding. This applies to physiotherapy clinics too, even although many therapists struggle with the idea of viewing their business as a brand! However, as a practice owner, you need to make sure that everything to do with your physical therapy business is consistent and giving the same message. That is why you need to consider developing brand guidelines for your PT clinic! What...

Is Your Physical Therapy Website Geared Up For Doctor Referrals?. When developing a Physical Therapy website it is easy to put all of the focus on attracting patients, and that is a very important thing after all, they are your primary audience. However, many physical therapists are relying on referrals from doctors so it is important that your site appeals to them too. Let's take a closer look at how to use your PT site to market to doctors as a secondary audience. What Are Doctor's Looking...

Does Your PT Clinic Show The Right Level Of Professionalism Online? . It is important to realise that how you and your staff behave online, especially on social media can leave a lasting impression on your patients. Let's take some time to discuss presenting your clinic with an appropriate level of professionalism. There are two different parts to how professional your clinic appears online. The first part is how your clinic appears via its official social media pages and the second is ...