Web & Marketing Blog for Physical Therapists

Everyone is looking for the best ways to market themselves on social media. Traditional word of mouth is a great way to draw interest to your physical therapy service but in the digital age in which we live, we need to do more. One marketing technique that is becoming wildly popular with an array of businesses is the Twitter party. The concept of the Twitter party became wildly popular courtesy of mom-bloggers. Twitter parties offer the host the opportunity to have a fast-paced interactive di...

Those who are staying on top of all the changes to social media may already know that Instagram recently changed its platform in order to offer advertising. The option to start an advertising campaign does of course come at a cost! When you consider there are over 400 million users on Instagram paying for an ad campaign on the social media site is not so bad. When you take into consideration of all the social media sites, Instagram users are 2 ½ times more likely to click ads than all t...

Social media is not a fad that is going away. Globally a staggering 65% of adults are social media users. With so many users on social media, businesses of all kinds are turning to social media to enhance their business. Here are some things to look for and consider using in the coming year. Using Employees for Increased Business Exposure. Companies across the board are turning to social media to expand their client base. As effective as companies find using a dedicated social media team is ...

One of the first steps to building a successful physiotherapy practice revolves around building a strong bond with potential patients. These potential patients need to know that the physical therapy clinic that they are going to entrust with their health is reliable. If potential patients do not feel they will be safe, why would they ever bother going to your PT clinic? It can be difficult to reconcile the idea that social media is an important part of marketing a social media clinic, but the...

One of the most important assets that a Physical therapy clinic has is its staff. Why not take advantage of that and use them in your marketing plans? Let's think about how to incorporate using your staff in marketing including spotlight interviews, Q and A sessions and even having them guest blog on your website. Encourage Your Staff to be Brand Ambassadors/Advocates. A huge part of marketing your physical therapy clinic (aka your brand) is managing your reputation. Nowadays, thanks to the ...