Web & Marketing Blog for Physical Therapists

Patient education is important for many reasons. With so much information available for public consumption, its gets tricky to understand what content on the web can really be trusted. While deciphering the right content is important for everybody, it’s especially important for physiotherapy patients. Oftentimes, people think that they don’t need a doctor and can treat their injuries themselves, which can be dangerous. By educating your patients online you will be able to: Posi...

Engagement is an important part of your physiotherapy clinic’s online marketing. It is basically the combination of clicks, shares and open rates that your content (in this case newsletter) receives. The world is a busy place these days and people tend to forget about things, even good things, if they don’t hear about them occasionally. This is also true about your physical therapy clinic. Keeping your patients up to date with the latest news and trends in your industry as well a...

As much as competition serves as a potential risk to your physiotherapy clinic, it can also be turned into a substantial benefit when approached correctly. Think about world class sportsmen for a minute: all of them study their opponents before the day they have to face them. Why? Because analyzing the competition can give ideas on how to beat them or learn from them. The same principal can be applied to your physiotherapy clinic. No matter how good you are doing, you can always find somebody...

In a time not too long ago staying connected with people involved phone calls, letters, and seeing each other in person. Thanks to advancements in technology, we are now able to stay connected to each other digitally. People have the ability to follow businesses on an assortment of social media sites, mobile apps, and email and In turn, those businesses can do the same with their customers. What all of this following and online interaction does is leave a digital footprint that allows markete...

Is your physical therapy clinic new to LinkedIn? If so, then you may be unaware of how powerful a tool this specific networking site is when it comes to marketing. Not only is the site a great place for connecting with other healthcare professionals, it is also a relatively untapped marketing tool. One of the biggest differences between LinkedIn and other social media sites is that it has a much more professional vibe. Physical therapy clinics can use LinkedIn to connect with other professiona...