Web & Marketing Blog for Physical Therapists

There is a simple rule in business that applies to all industries: retaining and nurturing your existing customers is much more efficient, easier and faster than hunting for new ones. In fact, 70 people check their emails first thing in the morning), and people are more inclined to open emails from businesses they like and trust, as opposed to promotional stuff. Also, when you are hunting for new patients, you don’t have too much information at your disposal: you create content that sho...

By definition, empathy stands for the ability to understand and share the feelings of others. Physical therapists spend most of their time with patients each of whom is a different person with different needs and burdens. Sharing and understanding those burdens is the secret why some PT clinics have countless patients ready to wait for weeks just to get seen. While providing high quality treatment and professional medical care is the most important...

In the world of online content, it’s important to make sure that people trust your words. This is especially true for healthcare industry and physical therapy is no exception. Your patients go online to research a topic concerning the most important thing for any human: health. This is why it’s crucial for your physical therapy clinic’s blog to inspire trust, confidence and most importantly, have a human touch. Patients need to feel that whatever they read was written for hu...

Communicating with your patients online is very important for the image and reputation of your physiotherapy clinic as well as building trust among followers. Social media, especially Facebook, has become one of the most widely used (if not the most) channels that people use to express and share their feedback. Unfortunately, the comments are not always positive. This is something that can happen to any business out there and physiotherapy clinics are no exception. Every patient expects to re...

Having good responses and comments on social media is great for increasing your reach and driving more traffic to your physiotherapy website. However, once patients get to the actual website you need to have a strong testimonials page to convert them. Testimonials are good for a number of reasons:. They are given by real patients so newcomers can often relate to the problems and solutions described in the testimonial People tend to follo...