Web & Marketing Blog for Physical Therapists

Link building is critical to establish a strong online presence and gain popularity in the eyes of Google. Like everything else in life, not all links are created equal. In fact, you would rather have a handful high quality links, rather than a huge amount of low quality links from websites with low domain. However, remember that that these links shouldn’t only be there to please the search engines: it’s also important that users actually click on them. When trying to define a g...

Each business needs to stay consistent and relevant with their brand messaging in order to gain more clients and retain existing ones. For Physiotherapy clinics, being consistent with your marketing and brand, more than anything else, means to deliver exceptional service, both online and offline. When creating an online marketing campaign, the most important thing to remember is what your brand stands for. There are tons of physiotherapy clinics out there, why do you think patient...

When doing the local SEO for your PT clinic, it’s not enough to get listed in Google Places, Yahoo and Bing directories. You have to also make sure that you are listed under the most relevant category for your business. Categories are used by internet yellow pages, directories and search engine spiders to understand how they should classify your PT clinic. This is important because people usually don’t search local businesses by their names, ...

Participating in community services always results in good publicity for any business in any industry. Since Physical therapy clinics mostly deal with patients and their health issues, giving back to the community becomes all the more important. Besides educating your audience on general topics like healthcare discipline, maintaining a good shape and dealing with pain effectively, community services are an excellent way to reach out to potential patients before they even have the need for phy...

Authenticity is something that seems to be essential nowadays for all businesses in all industries. A decade ago, online marketing was all about getting more content into the search engines, keeping an eye on website visits and simply driving traffic to your website. While increasing website visits is still important for online marketing purposes, the smart, improved algorithms of search engines have started to dig deeper and look for real value that you deli...