Web & Marketing Blog for Physical Therapists

As a physical therapy clinic owner, there are very few things outside of quality of services that can separate you from the pack.   One of those few things is personality.   Unfortunately, clinics with personality are hard to find these days.   “Professionalism”, also known as being boring, is emphasized so much by most clinics today that patients have a tough time being themselves.   This causes scenarios where patient/therapist re...

Patient education is one of the most important aspects of your PT clinic’s business strategy. It might not seem so at first glance, but sometimes, people think that physiotherapists are some kind of magicians that will make the pain go away in a single day. Current and future patient education is critical in order to establish reasonable expirations in terms of what people will get from your services. Setting up high expectations and delivering ...

As of today, there are more than 200 known ranking factors that influence your website’s optimization in Google, one way or another. The good news is that, as a PT clinic owner, you don’t have to be aware or keep track of all of them. Google ranking factors change every once in a while, but not all ranking factors are equally important. If you really want to get your website optimization on a high level, you may need professional assistance, howev...

Word of mouth has always been one of the most efficient marketing strategies that every business would always love to have intact. The beautiful thing about word of mouth marketing is that not only you spent literally zero amount of resources once it starts to roll big, but it also influences people’s decisions in a big way. According to statistics, 92 of people trust customer reviews and testimonials almost as much as they trust friends and family ...

Mobile marketing is one of the most effective and efficient digital marketing channels nowadays. Studies show that people spend most of their time browsing the web using mobile devices (51 open rate among people, which is more than any other type of communication method including emails and phone calls. This is an excellent opportunity for your PT clinic to increase patient retention greatly and keep your audience updated on the latest news, services, discounts, events, etc. tha...