Web & Marketing Blog for Physical Therapists

With the millions of moving pieces to managing our online presence, it’s incredibly easy to get distracted and make a few mistakes. Keep in mind that all not all mistakes are created equal; while some of our slip-ups can easily be rectified, others can have long-lasting, negative effects on our PT practices. For example, if you misspell something in a blog post or Tweet, you can easily edit or delete it. Likewise, if you realize that the color s...

With constant emphasis on creating content and spreading the word through social media, site design is often neglected and unfortunately overlooked by many medical practices. Consider how elements of design could potentially make or break your site, including the facts that: 38 of users visit a site with the intention of checking out their services; likewise, nearly half of visitors look at the services page first Upon landing on a site, over 50...

Although search engine optimization may be the last thing on your mind when it comes to running your physical therapy practice, SEO simply cannot be ignored if you want to compete in today’s competitive online landscape.  When we think about the importance of bringing local clients into our practice, it’s easy to ignore the online component of our business. After all, doesn’t it make more sense to focus on local marketing rather than our site?  The fact is that ou...

Think about the many moving pieces of a physical therapy practice that have to be juggled. From handling appointments and interacting with patients to marketing and attempting to grow your brand, there’s no surprise that some clinics are in over their heads. Too many responsibilities lead to inefficiency and distractions, which ultimately accumulate and hurt your bottom line. Perhaps it’s time to start thinking about outsourcing some aspects of your business in order to free up y...

For any growing business, the need for consistent content creation is perhaps more apparent than ever. From more opportunities to make connections with new patients and opportunities to grow your search engine presence, a productive blog represents a healthy and prosperous practice. However, fresh ideas are often hard to come by. This is especially true when you’re in a technical industry such as physiotherapy, which likely isn’t going to be dominating the news feeds of your visit...