Web & Marketing Blog for Physical Therapists

If you’re looking for a cost-effective means of driving new patients into your physiotherapy practice, look no further than email marketing. Tried-and-tested, email marketing can be an incredibly versatile means of building your business from the ground up. For example, though just about any email automation platform (such as MailChimp) you’re able to do the following: Build a list of subscribers that actually want to hear from you Provide your potential customers somewhere to ...

What’s the ultimate goal of your content?. Being able to answer such a question should be relatively simple and straightforward, whether you’re trying to build your base of patients, educate new readers about physical therapy or simply gain traction in the SERPs. However, there should be a larger goal in mind for your content: that is, you should strive to provide value to your readers as quickly and succinctly as possible. Think about it: today’s readers have incredibly s...

Visual content has taken the blogosphere by storm. While we understand the inherent SEO benefits of written content, such as targeting specific keywords and driving organic traffic, it’s impossible to deny the need for striking visuals to grab the attention of our readers. Additionally, the numbers don’t lie in regard to how visual content engages readers: Content containing visuals is 80 of marketers note that photos and visuals are critical to marketing and making a connectio...

Driving traffic to our sites in pursuit of patients is a no-brainer; however, how do we seal the deal once our visitors arrive? For many physiotherapy practices looking to boost conversions and turn prospects into patients, setting up a sales funnel may be the solution that transforms your site into a well-oiled machine.  The concept of a sales funnel is perhaps as old as marketing itself, representing a tired-and-tested method for building up just about any business. In short, a sales f...

Modern businesses are expected to run as quickly and swiftly as possible; however, in an age constant distractions, it’s no surprise that many businesses tend to needlessly waste time. Unfortunately, the epidemic of unproductive behavior may have an impact on your PT site and bottom line, as 89% of modern workers waste time at work: some state that they spend up to half of their workdays on tasks unrelated to their jobs.  Likewise, it&rsquo...