Web & Marketing Blog for Physical Therapists

Your physiotherapy site’s landing page represents the barrier between your traffic and new business. If your landing page is successful in its message, you can turn prospective patients into new customers. On the flip side, a weak landing page will only cause traffic to bounce. Combining the elements of design and copywriting, your landing page is your practice’s first impression to potential patients. Therefore, you should strive to make the best first impression possible, right?...

Among the many moving pieces of SEO, link building is often overlooked but incredibly important. You can have the perfect on-site optimization, content with immaculate copy and eye-popping imagery; however, you won’t get noticed in the SERPs without other high authority domains linking to your site. So, why is linking building crucial to a stronger SEO presence? Consider the following: The more links you have, the more worthwhile your content is in the eyes of Google Sites wi...

Branding and marketing go hand-in-hand; however, consider how your brand represents your practice’s face and personality in the eyes of potential patients. For most businesses, branding decisions are made prior to launch and serve as inspiration for future marketing efforts and content. In short, once you’ve decided on your brand, you can begin to market your practice to the world. However, poor branding could ultimately be killing your marketing efforts. How so? There are a num...

We understand that content creation is absolutely necessary and represents the cornerstone of any thriving brand online today. From increased traffic to brand awareness, the ROI of content creation is clear; however, the challenges associated with consistently churning out physical therapy content can be overwhelming. Such challenges include: Finding the time to hire a skilled writer or craft the content ourselves Coming up with fresh topics and consistently blogging to keep traffic ...

Email marketing represents a crucial component to any business, especially PT clinics looking to build their list of new, loyal patients. The benefits of email marketing are well-documented and represent a win-win form for both businesses and customers alike: Emails are incredibly inexpensive to send versus direct mail Anyone who opts in to your email list wants to hear from you voluntarily; therefore, any leads gathered via email are warm leads After some initial work, much of your emai...