Web & Marketing Blog for Physical Therapists

How much time do you spend every day trying to get good reviews and testimonials for your physical therapy clinic? If you are anything like any other practitioner with a myriad of tasks on your hand, you probably let your online reputation work slide. And that’s not good at all. According to a 2013 study, 79 of the people questioned decided not to do business with a company based on the information they learned about the way the company handled delivery, products, customer service, etc...

You’ve heard it a million times: the way people search products and services have changed. They go to Google whenever they need information about a product or looking for an answer to a question. As a result, search engines have become the main door businesses can access potential customers and get them interested in their offers. The same stays true for physical therapy clinics. By now, you’ve probably understood that if you want to attract more patients and grow your practice, ...

When I went scuba diving for the first time, I had no idea what I was doing. My dive buddy and I were completely new to diving techniques, breathing exercises and the jargon. But, the thought of going deep underwater, where practically everything was different from what I experienced before, made me overcome my fears. I’d imagine that creating a marketing plan for your physical therapy clinic should feel the same way. If you are just getting started, this is an equally exciting and stag...

There may be a million moving pieces to any given marketing strategy for your physical therapy practice, but one fact firmly remains: you cannot afford to skimp on digital advertising. Even if you consider yourself relatively conservative in terms of how much you plan to spend next year, whether between 10 of your profits or something much, much more, it's crucial that you understand the importance of digital marketing for today's local businesses. For starters, consider the following: B...

The word of digital marketing is exploding for small businesses and why not? Given the spread of content marketing and the push for businesses to take control of their own search engine presence versus competitors, it's no surprise that many physical therapy practices and like-minded companies are putting a bulk of their resources into the digital sphere. However, does that mean that your practice should avoid traditional marketing altogether? Absolutely not. While many companies are indeed...