Web & Marketing Blog for Physical Therapists

Photo: unsplash.com Most of the old-school marketing techniques bring short-term gains. A TV ad, for example, might bring in new patients for a few months, but it will eventually grow old, and you’ll have to create a new one and buy new ad space to maintain the influx. A direct mail campaign might convert a handful of prospective patients, but once you send it, you’ll have to come up with a new design for the next batch. Not that’s anything wro...

Photo: pexels.com   The science is in: the internet is becoming extremely crowded. Just look at the numbers to understand the enormous volume of content people have to sift through every day. It’s been proven that we’ve created more content in the last decade than in all of human history before that. Moreover, according to recent reports, consumers are exposed to over 10.000 brand messages per day. And, the noise doesn’t se...

Photo: pexels.com By now, you’re probably aware of the importance of having a strong only presence. Regardless of how great your services are, you can’t succeed today if you ignore the digital space. So, you’ve created a professional looking website for your physical therapy clinic, you’ve optimized it, and you’ve focused on getting quality backlinks from relevant, authority sites. You’ve added a blog to your site where you publish fresh content regularly. ...

Let’s be honest – you probably want to get more traffic to your physical therapy clinic’s blog. The unfortunate thing is that, no matter how hard you work to create awesome content, barely anyone reads your blog. It’s hard to stay motivated when you realize that your PT blog is located in a sea of content with no traffic in sight. Recent studies show that 93% of all marketers say they do content marketing. But, with the volu...