Web & Marketing Blog for Physical Therapists

There’s an old story by Greek fabulist Aesop called “The Fox and the Cat” that still holds true relevance today. According to the fable, the fox was bragging to the cat about the different tricks it had for escaping its enemies. The cat, in return, said it only had one. While they were talking, the two animals heard some hounds and reckoned huntsmen were approaching. The cat used the one trick it had and climbed the tree to hide. The fox, however, started going through all i...

Here is a story physical therapy clinic owners know all too well. You’ve worked to create a website that is optimized for SEO. You create content on a regular basis and get a steady amount of traffic. There’s just one problem. All those new visitors that land on your site, look around, read some of your articles but leave never to be seen again. In spite of your best intentions, your prospective patients aren’t converting. What is it that you’re missing? Instead o...

It’s a webmaster’s worst nightmare. You wake up one day, check your analytics, and notice that your traffic is plummeting. What happened? Google penalties usually strike out of the blue. You thought you were doing everything correctly, respecting Google’s guidelines when an unexpected algorithm update takes you by surprise. When that happens, you can lose up to 20 of them are submitting a reconsideration request to recover their ...

A lot of physical therapy clinic managers say “We’ll use content marketing for free exposure.” While that’s technically true, it’s incredibly difficult. Building a blog from the ground up is hard work. Even if you are an established physical therapy clinic, getting traffic to your new blog isn’t easy. Converting that traffic into prospective patients is even harder. You have to have talent. You have to experiment and constantly tweak your strategy. There&r...

Photo: pexels.com Your customers are the life and blood of your physical therapy clinic. Therefore, the relationship you nurture with them can make or break the success of your clinic. If your patients aren’t finding your services helpful or see any value in them, then they’ll stop paying for them. What’s worse is that they’re likely to choose your competitors over you, looking for the value you couldn’t offer to ...