Web & Marketing Blog for Physical Therapists

    You’ve worked hard to create a sound marketing strategy for your physical therapy clinic and even harder to implement it. At last, you’re starting to see some results – those articles you’ve written for your blog are finally gaining some traction, and your traffic rates are growing like crazy. That’s great! After all, more visitors mean more potential patients, right? Well, not necessarily. The problem is that there are only so many ...

Reasons People Leave Your PT Clinic’s Website in Less Than 15 Seconds. Internet users have a smaller attention span than a goldfish. It may sound like an exaggeration, but it’s the truth. According to one study, 55% of the people that visit a website leave it after less than 15 seconds. In other words, for every 100 people that land on your website, 55 will bounce without engaging with your content. If you’re using your website as a way to introduce your physical therapy cl...

What makes you click on a headline, share an article or subscribe to a newsletter? What inspires you to buy a product and tell others about it? Is it logic, emotion, or something else? As it turns out, emotion is the driving force behind persuasion. According to scientists, we feel first and act second. Our brains process sensory information in one-fifth of the time it takes our cognitive part to assimilate the same information.   However, most business ow...

Social media may be the new kid on the block, but email marketing is still one of the most effective strategies in your arsenal. In spite of what you may have heard, email is still very well alive and kicking. In fact, people send and receive 269 billion emails every day, and experts estimate that the number will hit 319.6 billion in the next five years. But, that’s not all: the average deliverability rate for email is 98 higher open rate than generic messages. Let’s consider for...

How to Handle 4 Challenging Customer Service Scenarios. Your patients are your most valuable resource. Without them, your physical therapy clinic is just another institution struggling to stay afloat. So, of course, you want them to receive the best care and have a stellar experience every time they schedule an appointment with one of your experts. But, in spite of your best efforts to provide great experiences and address their needs, requests, and concerns with professionalism, it’s ...