Web & Marketing Blog for Physical Therapists

You think you are doing everything right then you see a drop in your website traffic. But what could be the cause? Sometimes you need to do some checks and make some amendments to rectify the situation. There are some steps to take that are a priority over others. It might seem difficult to known where to start, so first of all you should look at the decline in traffic more closely. Is it a sudden decline or a slow and steady decrease? These situations can mean different things. Then further ...

  The situation is great, you have all the social media and online marketing strategies in place, but have you considered your real-world ranking factors? You need to look at the whole picture when contemplating your physical therapy marketing and ranking structures. How patients judge and share their thoughts and feelings about your brand can largely impact on your credibility. There is more to your business than just online presence and real-world ranking factors are something to conside...

When investing time and money into your advertising efforts, it pays to know immediately if Google are changing the way things are done. Boosting your paid adverts and making them work harder for your money is your end goal and Googles introduction of parallel tracking should help you on your way. Even a one-second increase in page load time can decrease conversions by as much as twenty percent so anything that improves page load time will improve your ad conversions. Offering better and faste...

Video marketing is on the rise and a popular way to get your business noticed on social platforms including Facebook. All social media platforms are encouraging the use of stories and quick videos that give a sense of the user and inspire viewers to learn more. With the increase in video speeds and WIFI availability it has never been easier to watch videos and clips on the go. Facebook video can be a great marketing tool for your business. It can get your physical therapy brand noticed and of...

A good website design is essential for attracting and keeping visitors. That is why it is really important to review the design elements of your physical therapy blog to make it stand out. Your goal is to attract visitors that will find your content relevant and keep coming back to read your blog post and engage with your business. Make your website user friendly and interactive to really showcase your services and your brand. All with the aim to bring more customers to your clinic and improve...