Web & Marketing Blog for Physical Therapists

Positive comments, reviews and referrals can do wonders for your business. So, word of mouth marketing is extremely important for your advertising strategy. Word of mouth marketing has changed over time, originally it would just be recommendations from one person to another, normally verbally. However, the more modern version has adapted and evolved. This is where recommendations and opinions are shared online and on social media and are often targeted advertising too. All driving more traffic...

You’ve got a negative review. It may be the first time your Physical Therapy site has received feedback like this, so what do you do? The most important thing to remember is to try not to panic. Read the review then take some time to reflect. Then look at the review logically and make a plan on how you are going to address it. Of course you want everyone to have a positive experience with your clinic and your treatments, but sometimes mistakes are made and you can’t please everyone...

We all know we need to create new and engaging content to keep people coming back to your website and make your content worth sharing. It can be hard to follow trends and know where to look for advice on how to make your content the best it can be. But knowing what to avoid will help you to understand what to include, and its great to have a starting point so you know what not to do. When considering content, it is one of the most important ways to get information and engagement from your foll...

Email marketing, where do you start? You want to reach your customers by sending them emails but there are so many different options it can be difficult to know what to include, how often to send and what attracts recipients to open the email in the first place. If you are just starting to consider email marketing or looking to shake up your physical therapy marketing strategy, here are some of the dos and don’ts for email marketing for your physical therapy business. Subject lines. Do...

We always talk about links and SEO when it comes to getting traffic to your website. Both of which are really important factors when it comes driving traffic to your website. Where you appear in search results and the authority of your webpage can make a big difference in terms of hits and visitor numbers. With social media marketing, email newsletters and messaging there are lots of ways to promote and encourage website visits without having to move away from your computer. But what can you do...